COMMA: JICM's inhouse newspaper

Comma is an in-house Newspaper which is the result of students’ initiative to have a broadsheet which can reflect their thoughts, creativity and opinion on communication management.

This paper which is managed by an editorial board constituted by the students of JICM, seeks to showcase students’ views, innovation and imagination and bolster them through various articles, reports, photo essays written by them. The design, graphics, photos and ad-designing have also been done by the students as part of their practical curriculum.

The first issue of Comma offers a kaleidoscopic view on the trends in the communication sector ranging from issues like the spurt in the telecommunication industry, book reviews, consumption and business environment, the reach of mass media, trends in popular culture, interviews and reports on eminent personalities from the communication industry who visited JICM.

To read COMMA, please click here.

Seventymm

Visualiser: Tejas Tamhane
Brand: Seventymm
Exposure: Major Newspapers in teir I and II cities.
Seventymm is India's largest movie rental service. Its package includes free delivery and pick-up, and absolutely no late fees. It has a customer base of over 1.5 lakhs. has a selection of 20,000 titles across 12 languages and 25+ genres.To order your movie the request for delivery needs to be placed via Web,Phone or SMS. In the ad campaign the concept is absolutely "filmy". The famous dialogues of the top-actors of Bollywood are used as a headline along with their caricatures to attract attention. Since the client deals in "movies" it was viable to give it a "filmy" feel as people relate to these evergreen dialogues easily. The dialogue is then supported by the body copy which takes the usage of that particular dialogue forward. It also tells the reader about the package that seventymm offers.

Anti smoking ad

Visualizer: Nikhat Noor Qureshi
Topic: Social awareness on smoking
Advertiser: Cancer Care Foundation
Ad size: 120 cc (6colX20cm)
Exposure: For all major English Newspaper.

Anchor Electric Switch

Visualizer: Prerna Natani

Brand: Anchor shock resistant electric switch
Advertiser: Anchor India
Ad size: 100 cc (4 Col X 25 cm)
Exposure: For all major English newpapers.

Cancer Care Foundation

Visualizer: Saurav Kumar
Topic: Social awareness on smoking
Advertiser: Cancer Care Foundation
Ad size: 120 cc (6colX20cm)
Exposure: For all major English Newspaper.

Fuji Finepix S2000

Visualizer: Jigme Roy Burman
Brand:Fuji Finepix S2000, Digital camera
Advertiser: Fujifilm
Ad size: Magazine ad
Exposure: For all major Indian magazines.

Fuji Finepix S2000

Visualizer: Nikhat Noor Qureshi
Brand:Fuji Finepix S2000, Digital camera
Advertiser: Fuji Film
Ad size: Magazine ad
Exposure: For all major Indian magazines.

Cello Gel pen

Visualizer: Manish Kumar Singh
Brand:Cello Gel pen (Price: Rs 75-100)
Advertiser: Cello India
Ad size: Magazine ad
Exposure: For all major Indian magazines.

Anchor switches

Visualizer: Shreeya agarwal
Brand: Anchor shock resistant electric switch
Advertiser: Anchor India
Ad size: 100 cc (4 Col X 25 cm)
Exposure: For all major English newpapers.

Motorola W870 Advertisement

Visualizer: Shraddha Gaud
Brand: Motorola W870, water proof mobile phone
Advertiser: Motorola
Ad size:120 cc (6 Col X 20 cm) USP: Water Resistant (as the name of the product Motoswimmer suggest) Through the ad I am trying to focus on the USP (water Resistant), by showing the mobile in the fish aquarium. Motoswimmer is one of its kind because no other company have made a mobile with such an outstanding feature. Generally the mobile stop working or get damaged when it comes in contact with water, but moto swimmer can work well in water. My illustration of showing a mobile in fish aquarium was to draw attention towards the fact that - as the fish lives in water, survive in water, resistant to water; my product ie, mobile is also resistant to water and can work in water also.
Exposure: For major english newpapers and magazine

Motorola W870

Visualizer: Tejas Tamhane
Brand: Motorola W870, water proof mobile phone
Advertiser: Motorola
Ad size:120 cc (6 Col X 20 cm)
USP: Waterproof MobilePhones
The creative brief was to create an ad for a waterproof mobile for Motorola.
Aqua =water, Moto=Motoraola. Hence the name AQUAmoto.
The name connects with the product and is easy to remember. The visual easily conveys the USP of the waterproof mobile as it is set underwater. Also it carries a sense of adventure, an idea of the weirdest thing that one could do with a waterproof mobile phone. The visual is captivating and attracts the reader immediately.
Exposure: For major english newpapers and magazine

Jyoti Candle Advertisement

Visualizer: Shreeya Agarwal
Brand: Jyoti Candle
Advertiser: New India Candles Pvt Ltd
Ad size: 100 cc (4 Col X 25 cm)

USP: Various colored and scented designer candles

Jyoti candles add brightness to the ambience of any ocassion. One can enjoy special delight of scented and brightly colored candles.The colors of the candle play a very significant role like red color can express love,yellow color can be for friendship,etc.The smileys used on the product adds the element of personified emotions. The advertisement is targeting the people who look for innovative gift item which can be gifted on any occasion or as decoration pieces

Exposure: For all major english newpapers

Jyoti Candle advertisment

Visualizer: Vivek Thakur
Brand: Jyoti Candle
Advertiser: New India Candles Pvt Ltd
Ad size: 100 cc (4 Col X 25 cm)
Exposure: For all major English newpapers.
Objective: Brand building