Visualiser: Tejas Tamhane
Brand: Seventymm
Exposure: Major Newspapers in teir I and II cities.
Seventymm is India's largest movie rental service. Its package includes free delivery and pick-up, and absolutely no late fees. It has a customer base of over 1.5 lakhs. has a selection of 20,000 titles across 12 languages and 25+ genres.To order your movie the request for delivery needs to be placed via Web,Phone or SMS. In the ad campaign the concept is absolutely "filmy". The famous dialogues of the top-actors of Bollywood are used as a headline along with their caricatures to attract attention. Since the client deals in "movies" it was viable to give it a "filmy" feel as people relate to these evergreen dialogues easily. The dialogue is then supported by the body copy which takes the usage of that particular dialogue forward. It also tells the reader about the package that seventymm offers.
3 comments:
Impressive !!
Keep it up ...
The whole ad is looking loud and the message/content is saying very general words. Is there some kind of strategy involved in it or wat?
Colour combinations and sketches used are very good.
But Overall A poor Visualisation + A good imagination + A bad copy.!!!
Sushil
difference in appeal
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